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Its founders and business strategies are rather simple yet extremely effective in contributing to the companies success. The company does not use any fancy business schemes and it is truly concerned with its consumers.
In the beginning, the company struggled to get started, but now a multimillion dollar and still growing enterprise, M. Cosmetics is a dynamic company which produces skin and hair care, beauty products, and cosmetics, created for everyone.
Rich and poor, old or young, conservative or trendy and even for males or females. There are currently locations between Canada, the U. Although the company could easily expand to may more locations, the company would prefer not to, at least no so fast.
They believe that in order to maintain high levels of quality, staying in control, which means going slowly is the key. Frank Toskan, 45, founder and CEO of Make-up Art Cosmetics, was previously a Canadian hairstylist, make-up artist and photographer, who developed his own professional cosmetics because he felt that the existing lines couldn't link with the harsh lighting used in photography, stagefilm and video work.
Over the last 10 years, shades of lipsticks in 7 different finishes, eye shadows, 60 blushes and hair care have been created for the public. Toskan first started at his kitchen table with the help of his high school chemistry book. With Victor Casale, his chemist brother-in-law, he blended a few new colours.
One year later, Toskan formed a partnership with Frank Angelo, a veteran entrepreneur previous owner of a chain of beauty salons. At first they were turned down by banks, they had to mortgage everything in order to get the company going.
They were given a small corner and it soon became the most popular counter in the department store. Currently there are 23 M. Counters in Bay stores across Canada. Eaton's originally turned them away and now the partners won't deal with them.
The company hires people based on creative talent, not looks; a novel tactic for this industry. Toskan is quoted saying: Cosmetics has a great position on corporate and social responsibility. The public image of this business is supported, due to many different surroundings.
They use simple black and white recyclable packaging and they encourage Recycling with the "Back-to-Mac" programme. Customers are given a free lipstick of their choice with the return of six empty containers.Remember, the last thing you want to worry about is having to keep checking small batches of text for plagiarism, something that some programs will require you to do.
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