Indian government wanted to move the country towards digitalization. In order to improve the internet connectivity in all public places, free Wi-Fi facility is provided. Railway stations are also provided with this facility. In addition to upgrading its facilities, Railway stations are trying to improve its connectivity.
Primarily a technology news mostly sourced from Times News Network and reviews website, GadgetsNow has just one section devoted to e-commerce, wherein it is selling mobile phones, fitness bands, laptops, tablets, cameras, TVs and even white goods like refrigerators and air-conditioners, among other things.
Prices are comparable to those on other e-commerce sites. The website is currently in beta stage, with the old Indiatimes Shopping website redirecting to GadgetsNow. Times Internet refused comment on the development.
Will content beget customers? The move is in line with the rising trend of using content as a bait to attract prospective customers. In gadgets, people are neutral as to where they buy them from. Also, for mobiles, content usually means reviews, which are readily available on Flipkart and Amazon.
That's the biggest risk in this initiative. Content-driven e-commerce works well in categories like automobiles, insurance and fashion, where user engagement is higher, he said.
Last year, Medianama had reported that Times Group was rationalising its e-commerce business by bringing Indiatimes under the Times of India fold.
The report said that Indiatimes had stopped taking orders in August last year, and the products listed on its site were shown as either 'sold out' or 'out of stock'. Citing people in the know, the report also mentioned that Indiatimes was laying off the chunk of its staff, giving them three months' salary as severance pay.
Since the shutdown of Indiatimes Shopping, one of India's earliest e-commerce companies, inTimes Internet has ruled out a horizontal e-commerce play. However, Sinha had said it still harboured ambitions to return to e-commerce by entering niche segments.
At the moment, we are evaluating a few options. Indiatimes Shopping was set up nearly 17 years ago as a marketplace. Init began launching vertical sites as well and partnered with Nokia and Godrej to create their online store. Indiatimes' business-to-business sales division also scaled down at the same time.search this site.
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